Agency of Record for Sonic the Hedgehog Social Media

I’ve been the Senior Producer of the Sonic the Hedgehog social channels for the last since 2021. The objective of the Sonic social team was to maintain and grow Sonic’s relevance in between major game and movie release. My team did this by supplying the social team with timely, funny, and engaging social content on a regular basis. With a delivery of 14 digital assets per month, additional giphy stickers, various animated music videos. and 2 live action commercials, I’ve been able to hone my creative brainstorming and concept pitching skills, as well as able to manage shifting deadlines and shuffle priorities on the fly, ensuring client satisfaction.

Clio Nominated Commercial 2022

Senior Producer

Sonic Social Takeovers 2022 – 2023

The Sonic Social Takeovers are an annual Sonic staple. Once a year, in support of a major Sonic game release, we bring together the Sonic voice actors for a 1 day fan Q&A. As Senior Producer, my responsibilities including sourcing the recording location, coordinating with the Sonic social team and bringing on additional writers as needed, and overseeing the concepting and production of all social assets that support the takeover, as well as compiling sizzle reals for award nomination. For the last 2 years, this has been one of my most cherished projects, and in 2023, we set a new record of responses on X (Twitter) and integrated with TikTok!

Warner Bros. Digital Marketing Toolkits

Since 2021, I’ve been the Senior Producer and Senior Account Manager reponsible for Warner Bros. Consumer Group digital Marketing toolkits, producing animation social assets in support of a myriad of iconic WB IP, including House of the Dragon, Mortal Kombat, Harry Potter, Blue Beetle, Batman, the Lord of the Rings franchise, as well as classic WB cartoons including Tom and Jerry, Scooby Doo, and classic Acme characters.

Each toolkit is tailored specifically to each franchise and is made is close partnership with my counterparts at WB. I’m responsible for taking each individual franchise managers needs, constraints, and goals into consideration, helping my designers ideate concepts that bring each franchise to life, and overseeing the production of each digital asset, ensuring on time and on budget delivery. Each year, my team will produce anywhere from 125-160 digital assets for WB, averaging roughly 10-13 assets deliverd per month. I also strive to ensure that production calendars are up to date and visible to franchise managers via custom Airtable interfaces.

Showtime Key Title Treatment Translations

Showtime came to us to handle their Title Translations for their international projects. For various titles, my team would take the original customized title treatment, and translate for up to 22 languages, matching the stylized text, title placement and translated trailer copy for each title. Working with Showtime on high profile titles, including Halo, Lawmen: Bass Reeves, and Ghost of Beirut, I oversaw the secure design of title treatments and often with quick turnaround, supplied updated key art and title treatments for their international teams.

Impressive Work Portfolio

Dreamworks Animation

Dreamworks’ animation team tasked my team with building custom digital assets to build awareness of two of their newest shows premiering on Netflix. We created custom character cards for both the “Dew Drop Diaries” and “Team Zenko GO!”, to help introduce characters to the audience as well as provide creative resources kids and parents could do alongside the new shows. I was tasked with ideating, pitching, and ultimately producing digital assets and small live action shoots, and building out a portfolio of digital assets ahead of each show’s premiere that would engage parents and children.